Monday, May 2, 2011

kuiper chapter 18


Q. What are the components and contents of a business plan?
Answer: There is no standard template that all business plans must fit. Among experts who advice enter pruners, write entrepreneurship textbooks, or themselves regularly invest in new ventures.
Preliminary components:
Cover page.
Table of contents
Executive summary
Body: concept and product
The business concept
The product
Body: The industry and the market
The industry
The market
Body: Venture strategy and plans
Venture strategy: Differentiation or cost advantage?
Marketing plan
Operational plan
Management plan
Body: Risks, contingencies, and future development
Risk and contingencies
Future development
Body: Financial plan
Pro forma financial statements
Proposed deal structure

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