Showing posts with label Chapter 18. Show all posts
Showing posts with label Chapter 18. Show all posts

Monday, May 2, 2011

kuiper chapter 18


Q. What are the components and contents of a business plan?
Answer: There is no standard template that all business plans must fit. Among experts who advice enter pruners, write entrepreneurship textbooks, or themselves regularly invest in new ventures.
Preliminary components:
Cover page.
Table of contents
Executive summary
Body: concept and product
The business concept
The product
Body: The industry and the market
The industry
The market
Body: Venture strategy and plans
Venture strategy: Differentiation or cost advantage?
Marketing plan
Operational plan
Management plan
Body: Risks, contingencies, and future development
Risk and contingencies
Future development
Body: Financial plan
Pro forma financial statements
Proposed deal structure